Makes Sense

Is the jewelry craft an art or a skill?

Posted on: June 24, 2011

Life taught most of us a lesson when we were very tired or very lost among the many details we have to deal with during a day.

It is called a lesson of endurance and the way we react to it is directly responsible for the way we see our life. The jewelry business is of course focused on sales and this is why considering an industry wouldn’t be exactly wrong.

However, when taking the business notion away we are left with the craft. The powerful omnipotent craft that is able to teach precious metal and gemstones the same lesson life teaches us: Growing better with the challenge.

The Diamond Essence became what it is today exactly because we considered bettering the quality and only then the business. Focusing on the right details developing a way to make the best of the precious metal structure and cutting the gemstones using imaginative design and perfect details got us in the place we are now.

When creating a jewel we do not consider the initial output of its sale but rather the way the person buying will consider doing so because of how beautiful it is. We cannot say that this is the secret of our success, however if this reason doesn’t cover 100% of the reason it is surely a big part of it.

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